Effective analytical applications

effective analytical applications like Kayak and Google Analytics make different assumptions:

  • Users have a general question, but do not necessarily know details about what they’re looking for.
  • Users need to see results before they can ask better, more detailed questions. These feedback loops provide critical learning.
  • Users need to get to data as quickly and easily as possible. A screen without data is delayed progress.
  • Different views of the data can provide different insights about results.
  • Users want the application to keep up with their trains of thought. Speed and responsiveness matter.

Why Analytical Applications Fail


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